Brand Strategy & Brand Identity
Auréa is a conceptual branding project for a high-end flower studio that redefines floral design as an elegant and bespoke experience. Positioned in the premium market, Auréa caters to clients seeking more than flowers, offering artistry, personalization, and craftsmanship that transform every occasion into something unforgettable. Rooted in the brand essence “Unfolding Floral Beauty,” the strategy highlights elegance, growth, and aesthetic excellence, ensuring Auréa stands out as the go-to choice for luxury floral services.
The brand’s mission is to create unique floral experiences that elevate life’s cherished moments with style, artistry, and attention to detail. With a vision of setting the highest standard in event services and floral design, Auréa aspires to be recognized not just as a florist but as a curator of meaningful, beautiful experiences.
The identity system reflects this positioning through a refined logo, timeless color palette, and brand values that communicate elegance and trust. Deliverables included a comprehensive concept design covering storefront and interior visuals, staff uniforms, packaging, print and digital applications. Together, these elements establish Aurea as a modern, aspirational, and distinctive floral brand.
